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Getting the Word Out

Will Prudential Real Estate's exposure help you sell your home in Central Virginia?

• Prudential spends more than $90 million annually on advertising, which has helped it become one of the most familiar brands in North America.
• The Prudential brand name is repeatedly reinforced in the most popular advertising media including television, radio, magazines, newspapers, outdoor and Prudential's numerous media sponsorships.
• Prudential's advertising is among the most aggressive in the industry, helping to plant the Prudential name in the minds of real estate buyers and sellers.

How can Prudential Real Estate's relocation and referrral programs influence the sale of your home?

• Prudential is the first company in the industry to combine real estate and relocation services.
• By combining these services, Prudential Real Estate customers have access to a significant resource of active buyers seeking relocation.
• Prudential Relocation is contracted with more than 900 major corporations and institutions across North America to provide relocation services for thousands of employees and their families.
• Considering nearly one-third of residential real estate transactions involve relocation, Prudential Real Estate gives you a definite advantage over other companies.
• Prudential Real Estate member companies generate more than 100,000 referrals every year, in addition to the local referral opportunities created by the 38,000 Prudential Real Estate sales representatives within their markets.

How will a Prudential Real Estate sales representative use the Internet to sell your home?

• In addition to our own local web site, thousands of potential home buyers and sellers visit Prudential's web site, www.prudential.com
• A home that is listed on the Internet can be seen by interested buyers from around the world - 24 hours a day, seven days a week.
• In addition to MLS, every Prudential Real Estate sales representative has exclusive access to the PREA Center - our own Intranet site which features news, information, marketing materials and other tools we often use to advertise your home more effectively.

Does it make any difference which sign is in front of your front yard?

• With 96% name recognition, this is more than a sign - it's a powerful advertisement.
• Last year more than 600,000 Prudential Real Estate yard signs went up throughout North America.

How does MLS work?

• With 96% name recognition, this is more than a sign - it's a powerful advertisement.
• Last year more than 600,000 Prudential Real Estate yard signs went up throughout North America.